The power of the Swifties: Taylor’s ‘Midnights’ breaks streaming and vinyl sales records
Taylor Swift broke Taylor Swift, Taylor Swift broke Taylor Swift, Taylor Swift. One more year and she’ll have more Swifties than anyone — or at least more than any other pop star, right? The answer is no, according to data from music industry tracking service Nielsen Music. “Taylor Swift’s fourth studio album, ‘Midnights & middays,’ enters at No. 1 on the Billboard 200 with 182,000 equivalent album units (each unit of which is equal to about 300 copies),” Billboard reports. Swift’s fourth album has also sold about double its first week sales, Billboard reports, to almost 90,000 copies in its first week. “Midnights & middays” is also No. 1 on both the Billboard-Billboard France album chart and the Billboard 200.
By the way, the record-breaking streaming tally, not streaming units, was the one that made the difference. Swift’s latest album, “Red,” was streamed an estimated 691 million times globally in its first week, according to Nielsen Music. Last year’s No. 1 album, Drake’s “Views,” had about the same number of streams.
In other major news, Taylor Swift‘s live album, “Red,” is No. 2 on the Billboard 200 album chart. It’s the second consecutive chart act to rise in the wake of Taylor Swift‘s album, “1989.”
Speaking of, Swift has broken multiple records since releasing “1989” in December.
The album has sold more than 1.3 million copies in the U.S., with 1,080,000 sold on vinyl.
So, the question is, are Swifties a real thing? The answer: Yes.
“[With] records like ‘1989’ and ‘Red,’ Taylor Swift’s ‘