Blowing smoke? Lawsuit accuses popular cannabis brand of overstating THC content in its joints.
The Weed Grower
There’s no question that weed is big business these days. And that’s because marijuana — as much as recreational drugs like cocaine and booze — has become a major revenue source for those who grow, sell and distribute marijuana products, such as oils, vaporizers and edibles. This is particularly true for a handful of cannabis brands that are big on marketing, as well as the state of California, which legalized recreational marijuana in the state in November 2016.
There’s a lot of confusion out there about how much tetrahydrocannabinol (THC) marijuana can contain, and a lot of legal uncertainty, so we sat down to talk with one of the most well-known brands in the industry, Green House Seeds.
We asked about the THC content in its cannabis products, and were surprised to hear Green House say they’ve put up a website with a misleading number that could lead consumers to believe their products have 100 percent THC content.
The number that Green House Seeds puts up on its website: 1% to 2% THC, even though all of its products have only trace amounts.
The company’s products have an average THC content of about 0.05% to 0.1%, as well as average cannabidiol (CBD) levels of between 0.1% to 0.3% in their products. That means a typical joint would have about 8 mg of CBD and 1 mg of THC — not 100%.
How did Green House Seeds put itself in this kind of legal trouble?
We found this out when we contacted Green House Seeds in mid-May. We were a little surprised by the fact that Green House Seeds had not yet heard back.
The marijuana industry depends heavily on consumers to check product labels, so it’s rare for a company to simply not respond to a request for information from an investigative reporter, especially after we’d already asked questions.
Green House Seeds didn’t just fail to respond, though. We’d sent follow-up questions